Month: November 2019

Online, your brand’s reputation takes on an entirely new life. One wrong or false complaint, or even an altered online review can completely change public sentiment toward a brand overnight. That’s why companies work with reputation management experts, or RMEs. Contrary to popular belief, brand reputation management companies don’t try to “sweep bad reviews under [→]

You know when something’s out of alignment. Whether it’s your back or your tires, it just doesn’t feel right. If left untreated or unrepaired, it can even cause long-term damage.  In the branding world, having your messaging out of alignment or a brand that isn’t conducive to a memorable customer experience can create long-term damage [→]