5 Key Signs that Your Brand and Messaging are Out of Alignment (And How to Fix It)

You know when something’s out of alignment. Whether it’s your back or your tires, it just doesn’t feel right. If left untreated or unrepaired, it can even cause long-term damage.  In the branding world, having your messaging out of alignment or a brand that isn’t conducive to a memorable customer experience can create long-term damage []