No matter what audience you’re targeting, you can segment them into three distinctive groups — some of which are worth more of your time and effort than others. Knowing about these three types of people can not only give you more insight into how to properly tailor your marketing, but also helps you understand how [→]
It seems like every year, there’s a new blog post or news article proclaiming ‘the death of email”. And while this everyday marketing channel has been around since the 1970s, it is by no means on its way out. Not even close. In fact, email still reigns supreme as one of the best ways to [→]
You may not realize it, but right now, you could be wasting thousands of dollars in ad spend by not doing four little things. They may seem trivial and may be sitting there in the back of your mind as tasks that “I really should be doing, but haven’t.” The sooner you implement these strategies, [→]
Out of all the tools that business owners can use to promote their business, improve their design, engage with their copy and otherwise make themselves stand out from their competitors, there’s one tool that stands head and shoulders above the rest: Google Analytics. But if you’re only using it “because my developer told me to”, [→]
Can you learn good reputation management from bad reputation management? Not exactly, but you can learn exactly what not to do with a few examples of some reputation management horror stories! J.P. Morgan Learns that Opening Up for Any and All Questions Can Be a Bad Idea Back in 2013, J.P. Morgan wanted to improve [→]