Ever looking to stay ahead of the advertising pack, Google has recently released new advertising extensions that can help you reel in even more visitors and convert them into customers. Here are five of the best ones: Google Promotions Ad Extension Don’t wait for users to click your ad to see what kind of deals [→]
There’s a lot of talk in marketing about optimizing your conversion rate. But the truth is, your conversion rate isn’t just one number — it’s several of them. And if you’re only looking at one area of your site, you’re doing a disservice to the other parts that could be contributing to your conversion rate. [→]
It’s the age-old digital question. When audiences can be segmented, filtered and sorted, is it worth trying to appeal to everyone? The truth is, there are benefits and drawbacks to both. Let’s take a closer work at each in order to determine which approach may best suit your needs: Broad Audience: Benefits Targeting a broad [→]
One of the biggest things that website owners struggle with is engaging visitors. These days, it’s no longer enough just to have good content (although yes, content is still king!). If you feel like you’ve tried everything to get your users invested and involved on your site, but you still aren’t having much luck, there [→]