Interruption marketing — that is, any kind of traditional outbound marketing like direct mail, voicemail calls and text messages that a consumer didn’t ask to receive — is breathing its last breaths. Not only is it costly, but the return on investment can be rather low. For that reason, most companies involved in interruption marketing [→]
There’s no doubt that as a result of the coronavirus, the world we live in has changed. And while restrictions are being lifted in some places more slowly than others, the question on marketers’ minds is — will outbound marketing still work even if there are fewer people actually, well, out? The Truth About Outbound [→]
Marketing is marketing, isn’t it? Not anymore. The days of broadcasting the same message to a (hopefully) willing audience are long gone. Today it’s all about personalized, relevant communication. And that’s where inbound marketing and outbound marketing come into play. Outbound Marketing Still Exists Although it’s on the decline, outbound marketing still exists. You can [→]
Search engine optimization is as much art as it is science, and when you’re just starting out, it can feel like a daunting chore. While the fact is that you’re never truly “done” with SEO, there are things you can do to make the process easier and help rank your website higher – even if [→]
Even with places starting to open back up over the pandemic, marketers are taking things cautiously. They’re not looking at what’s happening tomorrow, but rather weeks or even months from now. And even with the best planning and most astute eye on the horizon, their to-do list is meanwhile growing and growing. For one, they’ve [→]