A brand is so much more than just a tagline and a logo. Of course, when you add up all these things that encompass the brand itself, it can feel rather overwhelming. Brand messaging? Brand tone? Brand style? Fortunately, although these things take time to develop, by having a concrete strategy, brand messaging overall can [→]
(It’s Okay If You Don’t Know….Yet!) Let’s face it — your branding does a lot of heavy lifting. When you think about it, your brand is inextricably linked to many of your business activities. While it consists of all the tangible things like your logo, tagline and style guide, at the same time, it’s also [→]
You’ve finally done it! You’ve got a professionally-designed logo and a catchy, clever slogan. You’re ready to release your brand onto an unsuspecting world! Not so fast! It used to be that having a trustworthy logo and a memorable slogan were enough to ensure that your brand was competitive and high quality. With countless brands [→]
One of the most common reasons for lower conversion rates and sales may have nothing at all to do with the quality of the product or service. Instead, it may have everything to do with your “brand message”. For example, if there’s a disconnect between the brand you want to project to prospects and what [→]