In the early days of big data, B2B companies were on top of the world. They started leveraging demographic data to send out personalized emails and curated recommendations. And it worked. However, like all marketing strategies, big data, and the many ways to slice, carve and mold it soon became indispensable to the B2B world. [→]
Email is one of the oldest Internet technologies still in use today, and for good reason. Despite advances in technology and the birth of alternative marketing channels like social media, email is still evergreen and even more popular than it ever has been. That’s why it makes sense to consider leveraging it for more than [→]
Live chat is a little-used option that can significantly improve your marketing in so many ways: customer acquisition and retention being the main two. But if it’s so powerful and has so much potential, why don’t more companies use it? Simply put, it’s cumbersome to staff and having the right people with access to the [→]
Do a quick search on “sales enablement strategies” and you’ll find a ton of suggestions and guides designed to help you grasp what is often a confusing and very deep topic. The truth is that what makes the “best sales enablement strategies” differs for everyone, which is why there’s no “one size fits all” option [→]
Sales enablement sounds like a fancy way of calling something that motivates you to get out there and sell — like coffee. “Don’t mind me, Jana, I’m just having my morning cup of sales enablement!” But it’s actually a very broad name that encompasses several different and deep levels of service. At its core, sales [→]