Can Demand Generation Still Work in the B2B Marketing World - Workdom

Can Demand Generation Still Work in the B2B Marketing World

In the early days of big data, B2B companies were on top of the world. They started leveraging demographic data to send out personalized emails and curated recommendations. And it worked.  However, like all marketing strategies, big data, and the many ways to slice, carve and mold it soon became indispensable to the B2B world. []