When creating an email marketing drip campaign for B2B companies, the approach is somewhat different. Since you’re not convincing your customers to buy a product through a one-off email or two as in the B2C world, you’ll want to pay close attention to the methods you use to gradually provide content (or “drip”) to your [→]
Landing pages are the core of a business’ conversion optimization and a key part of any sales funnel. With that in mind, many people understandably want to know what makes some landing pages convert like crazy, while others fall flat. The good news is that what makes “effective landing pages” is pretty much the same [→]
Many companies, whether they’re small startups bootstrapping their way to success, or large, established brands, are finding that on-demand marketing is a game-changer for them. But what makes on-demand marketing better than the traditional methods of online marketing? Let’s take a look at several advantages that you’ll want to keep in mind when considering whether [→]
In the SaaS industry, it’s common to develop an obsession with measuring and tracking everything. But some metrics are more important than others, and some just aren’t important at all. In a world of data science and analytics, we often believe that capturing all this data and information will somehow make it crystal clear to [→]
Let’s be honest — when it comes to marketing medical devices, the industry as a whole has been rather slow to catch up with the modern age. Although technologically, the products are truly something futuristic and innovative, marketing seems stuck in the past, where brochures and trade shows are the norm. Stock photos abound and [→]