Workdom - Blog - Keep These Points in Mind When Creating Your B2B Drip Campaign - 10302020

Keep These Points in Mind When Creating Your B2B Drip Campaign

When creating an email marketing drip campaign for B2B companies, the approach is somewhat different. Since you’re not convincing your customers to buy a product through a one-off email or two as in the B2C world, you’ll want to pay close attention to the methods you use to gradually provide content (or “drip”) to your []