These days, it’s not just about maximizing your business presence on Facebook, LinkedIn, and YouTube; Instagram also deserves your attention, and for those in the B2B world, you may be wondering how best to make use of this social media platform to reach other businesses as opposed to consumers. Does B2B Marketing Work on Instagram? [→]
For e-commerce companies, creating a nurturing email campaign is just as important as it is for lead generation or any other type of marketing initiative. The difference is that with e-commerce, you have numerous products, various potential audience segments, and campaigns happening at any given time. That’s why it’s so important that you nurture the [→]
With this holiday season admittedly being like no other in recent memory, the rush is on for businesses to innovate but still remain flexible and adaptable. The good news is that even if you’re on a budget and you’re wondering how to get the most for your money, on-demand marketing is a great way to [→]
Even if you’ve been involved in email marketing for a while and think you know what an email nurturing campaign is, today’s blog will let you in on even more insights about this unique angle to traditional email promotions. Many people think that email nurturing and drip campaigns are the same but there are some [→]