In the world of marketing technology, it seems like there’s no end to the tools, services, software, and platforms that all somehow play a crucial role in your business. Maybe you’re one of the many businesses that even have several platforms that tend to overlap, especially when it comes to things like search engine optimization [→]
When you think of SEO, you might think it’s all about a bunch of developers poring over data and analytics and making small tweaks here and there. But search engine optimization goes much deeper than that, and it can be much more involved. The truth is that, if you have the right foundation in place, [→]
There are painfully few brands in this world that have taken the idea of brand messaging to heart. Oftentimes, they get so bogged down in data and numbers that branding takes a back seat in their overall campaign focus — permanently. But companies that have made great strides in their brand messaging are those that [→]
When it comes to finding a web designer, you’ll usually find that they’re lumped into two categories: Those who know how to design a beautiful site that looks good but doesn’t really convince users to take any sort of action, and: Those who can program the back-end functionalities but the front-end design is complicated and [→]