AI brings a wide range of opportunities to the underlying intelligence needed to conduct marketing campaigns. But how does it all work and how can you use it to grow your own business? Let’s take a closer look. Why Use AI in Marketing Automation? AI in marketing automation brings a number of benefits to your [→]
When it comes to managing and growing customer relationships, you’ll often hear the terms CRM and sales enablement is thrown around. And although they sound similar, the two terms have markedly different meanings. So what’s the difference between them? Why does it matter and how can you get started managing customer relationships the right way? [→]
Before you can market to your ideal customer, you have to know who they are. Creating an ideal customer profile can help you zero in on demographics (age, education, disposable income) as well as psychographics (attitudes, interests, opinions). But how do you create such a profile, and how many should you create? Let’s take a [→]
It doesn’t matter if you’ve been in business for a year or several decades. Inevitably something will go wrong and it will all come back to hit you like an avalanche. Whether it’s a disgruntled customer, or a media mishap, your brand reputation can sour quickly, which is why it’s so important to have a [→]