Knowing your target customer, especially when you’re involved in revenue generation marketing, is not just about creating avatars and personas that blend together all of the characteristics that your ideal user has in common. That may have worked well enough a decade or so ago before we had the right tools to dive deeper and [→]
Some of the biggest profit generators in revenue generation marketing are your sales funnels. You can think of them as the backbone of your revenue generation strategy. But even the most finely tuned sales funnel can have leaks. Over time, your offers will change, evolve and adapt based on the ever-changing needs of your target [→]
When it comes to marketing and growth, how confident are you that your decisions will have a direct impact on your revenue growth? If you’re not sure how it all comes together, or you need a refresher, it’s important to remember that especially in the B2B world, revenue generation is a key part of your [→]
It’s easy for sales teams to fall into a routine of selling the product based on all its features and benefits, and not looking any further than that. But being stuck in the same old (and outdated) perspective is also blocking you off from the virtually limitless profit opportunities out there that you can use [→]
When it comes to proven sales strategies in the world of revenue generation, few things hold as much potential as the follow-up. Done right, it has the potential to explode your profits and create loyal customers for a lifetime. So which strategies actually work to deliver higher revenues? Let’s take a closer look: Consistency is [→]
When it comes to sales enablement, you may feel like you’re doing everything right but not seeing the kinds of results you’d hoped for. For example, you may be great about giving your team new and up-to-date content along different stages of the customer journey and providing them with fresh ideas to convert customers. But [→]