The year 2020 might be best remembered for COVID-19 quarantines and healthcare scares, but the healthcare technology world was on a rollercoaster of its own. It could be said that the pandemic was the silver lining that brought about faster, easier access to a wide range of digital health products and services, with people who [→]
Search nearly any medical term on Google and it’s highly likely that the Mayo Clinic will be at or near the top of the results. They’ve been a reputable and well-established clinic since the turn of the century, but so have many others, yet you don’t see them in the results nearly as much. So [→]
In the past, we’ve talked about the importance of crafting a powerful and workable marketing strategy. The healthtech industry in particular can be a challenging one to work in as you need to distill complex technologies and solutions down into manageable and easy-to-understand snippets for both B2B and B2C customers. But how do you actually [→]
One of the best ways to sell health technology products and services is by knowing your audience. But it’s one thing to know the demographics of your audience (age, sex, income, education) and another thing entirely to really connect with them and get them to pay attention to your offer in a way that makes [→]
Marketing in healthcare technology can feel overwhelming, frustrating and confusing. You need to tell the world about your new advancement, technology, platform or device but you don’t even know where to start. Should you focus on social? Email? Search engine optimization? The best way to market your healthcare technology business for both B2B and B2C [→]
When it comes to marketing your biotech platform or service, there’s a lot happening behind the scenes. For example, biotech product launches are often done in multiple countries simultaneously, and the timeline for the development and rollout of those products is much shorter than consumer products or products in other industries. At the same time, [→]