One of the best ways to grow your profits in your business isn’t to spend time chasing new customers, but keeping the ones you’ve got. It can cost as much as seven times more to acquire a new customer than to sell to an existing one, which is why customer retention strategies work so well! [→]
Millennials were the first generation raised on technology. As such, their ability to evaluate and act on the information they receive is unlike any other generation before them. Healthtech companies who take the time to understand this generation also stand to benefit the most from their insights – and it’s important to do so now, [→]
You may be surprised to learn that by 2025, the digital health market will exceed $500 billion dollars. With this lucrative market showing no signs of slowing down, it’s more important than ever to concentrate on actionable initiatives that can grow your profits and help connect you to your target customers. At the same time, [→]
There’s no doubt that healthcare technology is playing catch-up when it comes to the technology part of what you have to offer. But although email marketing initiatives and lead generation and nurturing have been around awhile, the healthtech market as a whole is only starting to grasp the nuances that the B2C world has known [→]