They may seem old-fashioned, but lead magnets are the bread and butter of the inbound marketing and lead generation worlds simply because they WORK. Lead magnets aren’t just designed to get email addresses. They’re also designed to increase the likelihood that these leads will become customers. Email addresses these days are like gold because people [→]
Quick question for all the ladies out there: When was the last time you woke up in the morning saying to yourself, “I can’t WAIT to do my pelvic floor exercises today! You probably look forward to doing Kegels about as much as a root canal, which is what one healthtech company, Elvie, is aiming [→]
One of the main goals of your content marketing strategy should be to produce content that informs and educates. But that doesn’t mean that the content you create has to be dry and boring like a university lecture. These days, health technology companies and organizations are using a combination of rich content (media, statistics, social [→]
In business, if you don’t have a steady flow of customers coming in, you have nothing. That’s why so much of marketing is geared toward lead generation and customer acquisition. But aren’t they two different terms of the same thing? Not exactly. Although both have to do with reaching more customers, the way they go [→]
When it comes to onboarding, especially for those involved in Software as a Service and related industries, you may think it’s a once-and-done process. But onboarding is a very delicate process and can form the basis of an opinion as to whether or not a customer will ultimately continue with your company or go elsewhere. [→]
With more and more healthtech companies embracing digital marketing, crafting more lead generation campaigns and putting more emphasis on product launches and other announcements on social media, the question becomes – are we front-loading our marketing efforts too much? Sure, it takes several interactions to convert a prospect into a customer, but a company that [→]