A B2B product launch is an exciting time. You’ve been planning, preparing and organizing everything so that the launch can go off without a hitch. But how do you make sure it truly resonates with your ideal customer? Our B2B product launch survival guide offers three tips to help you make the most of your [→]
The right case study is not only an excellent resource that demonstrates the potential of your healthtech product or service, but it can also be a powerful marketing tool. As one of the most popular types of content, case studies have the ability to showcase your product in a way that makes it easy for [→]
It’s no secret that healthtech companies were thrust into the spotlight before they were well and truly ready. With COVID becoming an ever-present threat on a global scale, many healthtech companies had to act, and react, quickly. As such, customer retention has become a relatively new phenomenon for them, particularly because they’ve had to work [→]
The comparison stage of the funnel is one of the most critical yet often most overlooked parts of the buyer journey. During this stage, the “rubber meets the road” in terms of convincing your prospect to convert, and oftentimes, the odds can seem stacked against you. In this week’s Workdom blog, we’re tackling which key [→]
One of the best ways to win at healthtech marketing is to focus on the long game; that is, to set large (but not impossible) goals for your business. But what kind of goals should you set and how do you create them so that your team doesn’t lose their enthusiasm when it comes to [→]
When you think of all the content you’ve published under your brand, you likely acknowledge that some of it probably hasn’t aged well. New advances in your industry and in technology in general, shifts in customer perception and other changes can make keeping up with your content strategy a challenge. In this post, we’ll share [→]