It’s no secret that healthtech companies were thrust into the spotlight before they were well and truly ready. With COVID becoming an ever-present threat on a global scale, many healthtech companies had to act, and react, quickly. As such, customer retention has become a relatively new phenomenon for them, particularly because they’ve had to work [→]
The comparison stage of the funnel is one of the most critical yet often most overlooked parts of the buyer journey. During this stage, the “rubber meets the road” in terms of convincing your prospect to convert, and oftentimes, the odds can seem stacked against you. In this week’s Workdom blog, we’re tackling which key [→]
One of the best ways to win at healthtech marketing is to focus on the long game; that is, to set large (but not impossible) goals for your business. But what kind of goals should you set and how do you create them so that your team doesn’t lose their enthusiasm when it comes to [→]
When you think of all the content you’ve published under your brand, you likely acknowledge that some of it probably hasn’t aged well. New advances in your industry and in technology in general, shifts in customer perception and other changes can make keeping up with your content strategy a challenge. In this post, we’ll share [→]
Consideration. It’s the second stage of the sales funnel and often one of the most difficult. This is the stage at which your prospects have heard of your brand and they’re aware of the solution you offer, yet they haven’t yet converted into customers. They’re still weighing their options from all of the available choices [→]
Part of what makes a powerful content strategy is knowing how and when to use your content decisively to help the prospect at every stage of the funnel. And while most marketers understand this means using different types of content at different times and tuned for different audiences, many don’t understand how to gauge the [→]