Consideration. It’s the second stage of the sales funnel and often one of the most difficult. This is the stage at which your prospects have heard of your brand and they’re aware of the solution you offer, yet they haven’t yet converted into customers. They’re still weighing their options from all of the available choices [→]
Part of what makes a powerful content strategy is knowing how and when to use your content decisively to help the prospect at every stage of the funnel. And while most marketers understand this means using different types of content at different times and tuned for different audiences, many don’t understand how to gauge the [→]
“What do you do?” It’s a common icebreaker question, but in the world of marketing, it goes so much deeper. A great deal of marketing is centered around communicating this very point to users in such a way that they become invested in wanting to learn more about the brand and decide for themselves if [→]
You’d be forgiven for thinking that marketing collateral is only something that customers get – things like fact sheets or white papers or checklists. But your marketing material can also serve as an invaluable sales tool when used correctly. Here are some of the best uses for your existing content as a sales tool: [→]
How can healthtech companies and healthcare SaaS businesses make virtual events, virtual trade shows and teleconferences work in a post COVID world? No one doubts that COVID changed the way we work, and one of the first areas to take a hit was the live event and tradeshow industry – oftentimes the very lifeblood of [→]
These days, it’s no longer enough to be affordable and high quality. The best brands also align themselves with specific beliefs and responsibilities that their customers also hold. Whether it’s a focus on luxury and craftsmanship or an eco-friendly edge that uses recycled materials, today’s brands double not just as companies selling a product, but [→]