Currently, if anyone mentions the “Metaverse”, people’s minds immediately flock to virtual reality and gaming, particularly to teenagers, twentysomething and the edge of thirtysomethings. But the metaverse is starting to shift to be about more than just attracting Millennials and Gen-Z, and the brands that see it for what it can be are the ones [→]
NFTs or Non Fungible Tokens have emerged as the next must-have collectible. Since the pandemic, more and more attention has been paid to the buying, selling and collecting of virtual goods. Brands can take advantage of this trend as well, through the use of NFTs. In the past, people who wanted to show off their [→]
Now, more than ever, an extreme amount of data is being generated about customers. There is tons and tons of data out there and third party data providers are your key to harnessing it all. Here’s how to do it: But first, a little refresher: What is Third Party Data and How Do I Use [→]
AI brings a wide range of opportunities to the underlying intelligence needed to conduct marketing campaigns. But how does it all work and how can you use it to grow your own business? Let’s take a closer look. Why Use AI in Marketing Automation? AI in marketing automation brings a number of benefits to your [→]