One of the best ways to retain existing customers while attracting new ones is through the use of targeted email marketing campaigns. But if your email campaigns aren’t quite hitting the mark, how can you excite and engage your customers while encouraging them to act? The answer lies in creating special incentives and surveys. Oftentimes [→]
One of the best ways to generate additional revenue from your marketing efforts is through online payments. But simply taking online payments isn’t enough. These days, payments have evolved well beyond typing your credit card number into a website. People are swiping, tapping, scanning, clicking and using a wide range of methods to pay for [→]
In the B2C world, marketing is tightly aligned with revenue generation. Marketers are always looking at sales figures and campaign analytics asking things like “How much lift did this particular campaign create?” and “How much product did we sell between this time period and this one?” B2C marketing and revenue generation are like perfectly in-sync [→]
When it comes to thinking up innovative revenue generation strategies, you don’t have to reinvent the wheel. In fact, getting back to basics, although it sounds cliché, can be one of the best marketing decisions you make. That’s because although revenue generation is a relatively new focus in marketing, the methods by which you focus [→]
Knowing your target customer, especially when you’re involved in revenue generation marketing, is not just about creating avatars and personas that blend together all of the characteristics that your ideal user has in common. That may have worked well enough a decade or so ago before we had the right tools to dive deeper and [→]
Some of the biggest profit generators in revenue generation marketing are your sales funnels. You can think of them as the backbone of your revenue generation strategy. But even the most finely tuned sales funnel can have leaks. Over time, your offers will change, evolve and adapt based on the ever-changing needs of your target [→]