Let’s face it, educational content and social media go together like peanut butter and…well, mustard. Almost anyone will tell you, “I’m not on social media to learn…I’m on social media to have fun and chat.. that’s why it’s SOCIAL.” And while they do have a point, one HealthTech company is breaking down those traditional barriers [→]
Customer loyalty programs are one of the most underutilized methods of increasing retention. You already likely know that 20% of your customers are typically responsible for 80% of your business, and how it’s far easier to convince an existing customer to buy from you than a brand new one. But if loyalty programs work so [→]
They may seem old-fashioned, but lead magnets are the bread and butter of the inbound marketing and lead generation worlds simply because they WORK. Lead magnets aren’t just designed to get email addresses. They’re also designed to increase the likelihood that these leads will become customers. Email addresses these days are like gold because people [→]
Quick question for all the ladies out there: When was the last time you woke up in the morning saying to yourself, “I can’t WAIT to do my pelvic floor exercises today! You probably look forward to doing Kegels about as much as a root canal, which is what one healthtech company, Elvie, is aiming [→]
One of the main goals of your content marketing strategy should be to produce content that informs and educates. But that doesn’t mean that the content you create has to be dry and boring like a university lecture. These days, health technology companies and organizations are using a combination of rich content (media, statistics, social [→]
In business, if you don’t have a steady flow of customers coming in, you have nothing. That’s why so much of marketing is geared toward lead generation and customer acquisition. But aren’t they two different terms of the same thing? Not exactly. Although both have to do with reaching more customers, the way they go [→]