One of the most powerful ways to make your marketing work harder for you is through the creation of online communities. Whether in the form of Facebook groups, a membership or a combination of methods, your community or your “tribe” can easily become its own marketing machine – generating ideas, asking questions, igniting discussion and [→]
One of the biggest questions our healthtech and health SaaS clients always ask us is “Which marketing strategies deliver the highest ROI?” It’s understandable to want the best possible results for what you spend, and whether you use organic search or paid ads, you need to see traction on your efforts. The good news is [→]
When you think of viral videos, you likely think of cute memes, funny dances or clever quotes. How could something like a healthtech company’s product or service go viral on social media? This week, we’re taking a deep dive into IESO Digital Health, a UK online therapy provider. In addition to being an online therapy [→]
Nothing brings out trepidation in an entrepreneur faster than the specter of change. But why is that? Psychologically, we’re wired to avoid it. Throughout history, things that are new and different to our own may be cause for concern or outright dangerous. It was critical to our survival as a species to take change with [→]
You’ve heard the old adage that “the customer is always right”, and now, more than ever, customers are making their dissatisfaction known to businesses both online and offline. The good news is, not only is this an expected and “normal” part of business, it can actually be an invaluable method of improving and growing your [→]
If you’re in the healthtech industry, you already know how much of a challenge it can be to reach your target audience and spread the word about what you have to offer. But what if your product isn’t designed to reach patients and doctors, but rather very specific professionals in certain fields? Can you still [→]