Workdom Strategist

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How to Build an NFT Community in Your Niche

NFTs or Non-Fungible Tokens are still in their infancy, but the NFT community has moved beyond proof of concept and is stretching out into different communities and areas: creating a solid foundation of happy collectors and a thriving community in the process. But how can marketers leverage NFTs to create their community? And what exactly []

Marketing in the Metaverse: The Next Big Thing?

Currently, if anyone mentions the “Metaverse”, people’s minds immediately flock to virtual reality and gaming, particularly to teenagers, twentysomething and the edge of thirtysomethings. But the metaverse is starting to shift to be about more than just attracting Millennials and Gen-Z, and the brands that see it for what it can be are the ones []

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Using NFTs to Build Brand Loyalty

NFTs or Non Fungible Tokens have emerged as the next must-have collectible. Since the pandemic, more and more attention has been paid to the buying, selling and collecting of virtual goods. Brands can take advantage of this trend as well, through the use of NFTs.  In the past, people who wanted to show off their []