The year 2020 might be best remembered for COVID-19 quarantines and healthcare scares, but the healthcare technology world was on a rollercoaster of its own. It could be said that the pandemic was the silver lining that brought about faster, easier access to a wide range of digital health products and services, with people who [→]
In the past, we’ve talked about the importance of crafting a powerful and workable marketing strategy. The healthtech industry in particular can be a challenging one to work in as you need to distill complex technologies and solutions down into manageable and easy-to-understand snippets for both B2B and B2C customers. But how do you actually [→]
One of the biggest myths in marketing is that if you just bring in more leads, you’ll automatically grow your business and scale your revenue. But that’s not true. Because the leads you need to bring in need to be warm leads, receptive and interested in what you have to share. In other words, quality [→]
When it comes to revenue generation, the B2B SaaS world is still trying to find its rhythm. After all, marketing strategies for B2B can involve completely different approaches than the B2C world, and SaaS itself is relatively new. Traditional marketing methods won’t work here, so much of the time, B2B SaaS companies are forced to [→]
Scaling up from a small or medium business to a larger enterprise is an exciting time. Everyone is focused on growth and the future is bright. But it can be all too easy to fall into the “small to medium business mentality” when scaling your marketing operations for enterprise-level promotions. What do we mean by [→]
If your business has hit a roadblock in terms of growth and you feel like you’ve exhausted all your options, it’s time to consider how a partnership can help. Partnerships allow two (or more) businesses to work together toward a shared goal. And contrary to popular belief, partnerships aren’t just for large, established enterprises. Small [→]