When it comes to marketing your biotech platform or service, there’s a lot happening behind the scenes. For example, biotech product launches are often done in multiple countries simultaneously, and the timeline for the development and rollout of those products is much shorter than consumer products or products in other industries.
At the same time, biotech companies can be excellent at sharing their advancements with scientists and others in the technology community, but framing those benefits in a way for regular consumers to understand can be more of a struggle.
That’s where companies like Workdom come in. We understand that your audience is varied and that there’s stiff competition from pharmaceutical and other companies that have vastly larger budgets.
So what can you do? Here are four of our best strategies to maximize your visibility and market your platform or service in a way that gets results:
Place Special Emphasis on Product Quality
Product quality is something that can’t be easily duplicated. People have already demonstrated that they’ll pay more for better quality products and services and the same goes with recommending the service to others. In addition, product quality isn’t something that’s easily copyable by the competition.
Either you invest in making your product or platform the best it can be, or quality plays second fiddle to some other feature, making it an area where you can stand out with confidence.
Show How Your Product or Service Works
It’s much easier to explain how your product, platform or service works when you can show it in action. The results of studies can be difficult for your average user to understand, but they can certainly understand how a product is used by an organization.
For example, showing how your platform was able to help a small community struggling with a certain dilemma allows you to demonstrate not only how it works, but how it’s helping in a local area that is improving quality of life for the residents.
Highlight Your Industry Certifications
As an industry leader, it’s a good idea to become an industry partner with other prominent technology companies, including Apple, Microsoft and Google. If you have industry certifications, highlight those as well as they add to your credibility and encourage people in your target audience to seek you out and learn more about what you have to offer.
Take Advantage of Video and Animation
If a picture is worth a thousand words, a video or an animation is worth a thousand pictures. By breaking down complex topics into smaller, easier-to-understand animations or videos, people are able to grasp the specifics of what your platform or service does without needing a medical background. Infographics and animations are also an excellent way to distill a complex topic into mentally digestible pieces.
If you’re ready to help your biotech company get the word out about what you have to offer and reach your kind of people with content that helps them make a more informed decision with confidence, reach out to the team at Workdom to learn more. Our expert content strategists and advertisers are ready to help you take your product or service to the next level! Contact us today to learn more!