The #1 Way to Retain More Customers in Your Business

When it comes to onboarding, especially for those involved in Software as a Service and related industries, you may think it’s a once-and-done process. But onboarding is a very delicate process and can form the …

The Importance of Post-Sales Communication In HealthTech Marketing

With more and more healthtech companies embracing digital marketing, crafting more lead generation campaigns and putting more emphasis on product launches and other announcements on social media, the question becomes – are we front-loading our …

3 Crucial Customer Retention Strategies that WORK

One of the best ways to grow your profits in your business isn’t to spend time chasing new customers, but keeping the ones you’ve got. It can cost as much as seven times more to …

Healthtech Marketing to Millennials

Millennials were the first generation raised on technology. As such, their ability to evaluate and act on the information they receive is unlike any other generation before them. Healthtech companies who take the time to …

5 Reasons Why Specialized Content Matters to Your Healthtech Marketing Campaigns

You may be surprised to learn that by 2025, the digital health market will exceed $500 billion dollars. With this lucrative market showing no signs of slowing down, it’s more important than ever to concentrate …

5 Ways to Improve Your Lead Nurturing Strategy in Healthtech

There’s no doubt that healthcare technology is playing catch-up when it comes to the technology part of what you have to offer. But although email marketing initiatives and lead generation and nurturing have been around …

What’s Ahead For The Health Tech Marketing World Post-Pandemic?

The year 2020 might be best remembered for COVID-19 quarantines and healthcare scares, but the healthcare technology world was on a rollercoaster of its own. It could be said that the pandemic was the silver …

What Healthtech Startups Can Learn from the Mayo Clinic About Content Strategy

Search nearly any medical term on Google and it’s highly likely that the Mayo Clinic will be at or near the top of the results. They’ve been a reputable and well-established clinic since the turn …

Getting Started with Your HealthTech Marketing Strategy

In the past, we’ve talked about the importance of crafting a powerful and workable marketing strategy. The healthtech industry in particular can be a challenging one to work in as you need to distill complex …

Are You Marketing to the Right Audience?

One of the best ways to sell health technology products and services is by knowing your audience. But it’s one thing to know the demographics of your audience (age, sex, income, education)  and another thing …