Blog

You may not realize it, but right now, you could be wasting thousands of dollars in ad spend by not doing four little things. They may seem trivial and may be sitting there in the back of your mind as tasks that “I really should be doing, but haven’t.” The sooner you implement these strategies, the sooner you’ll not only …
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Out of all the tools that business owners can use to promote their business, improve their design, engage with their copy and otherwise make themselves stand out from their competitors, there’s one tool that stands head and shoulders above the rest:  Google Analytics. But if you’re only using it “because my developer told me to”, you’re missing out on an …
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Can you learn good reputation management from bad reputation management? Not exactly, but you can learn exactly what not to do with a few examples of some reputation management horror stories! J.P. Morgan Learns that Opening Up for Any and All Questions Can Be a Bad Idea Back in 2013, J.P. Morgan wanted to improve its corporate image with the …
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So your social media presence has grown to the point where it’s impossible to keep it up at a solid and consistent level of interaction. You need help, and you need a trustworthy social media management company to handle it. Once you’ve narrowed down the field of contenders to one stellar business that you feel perfectly encapsulates your tone, brand …
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Picture this. You’re a startup and you’ve got one hour of free time to seek out and make connections with bigger, more established companies. You want them to pay attention to you and you want your offer to stand out and be compelling — but where do you start? Fortunately, Workdom is here to help guide you through the process …
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When it comes to sending emails, you want to be sure to engage your subscribers — that’s a given. But one of the most important things that many email marketers often forget is to consider what their subscribers actually want out of the emails that they receive. Of course, you have business goals to consider, but it also pays to …
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Marketing and technology: the best of both worlds. And if you’re looking for someone who knows how to squeeze every drop of marketing goodness out of technology and knows how to leverage technology to resonate with your target audience, you’ll want to be sure you’re asking them all the right questions. Here are a few of the most important questions …
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Online, your brand’s reputation takes on an entirely new life. One wrong or false complaint, or even an altered online review can completely change public sentiment toward a brand overnight. That’s why companies work with reputation management experts, or RMEs. Contrary to popular belief, brand reputation management companies don’t try to “sweep bad reviews under the rug” or otherwise erase …
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You know when something’s out of alignment. Whether it’s your back or your tires, it just doesn’t feel right. If left untreated or unrepaired, it can even cause long-term damage.  In the branding world, having your messaging out of alignment or a brand that isn’t conducive to a memorable customer experience can create long-term damage in the form of reputation …
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You pour yourself into your work, but did you know that when it comes to your website design, it can actually present itself as a window into your personality? You may not realize it, but your choices for everything from layout, to colors, to typography all carry a little slice of your personality with them. And that creates a perception …
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