Your Health Tech Marketing To-Do List

In the healthcare technology marketing world, those companies who are on the cutting edge of the latest strategic online marketing practices will be those companies who ultimately excel and beat out their competitors in a …

How to Elevate Your Health Tech Messaging for B2B Customers

If you’re a health and life science company in the B2B space, you already know what a challenge it is to take complicated and complex messaging around your SaaS solution and transform it into core …

Do you know what your business core competencies are?

If someone asked what you did in your business, chances are you’d have a quick “elevator pitch” prepared. But when it comes to what you do, the real question is: What do you do better …

How to Build a Revenue Generation Plan

So you want to take the initiative in your company to start focusing on revenue generation, but how do you get started? It can be easy to get lost in the weeds when it comes …

4 Things Your Revenue Generation Strategy MUST Have In Order to Be Effective

So you’re looking to focus on revenue generation strategies, but at the same time, you’re not sure where to start. The good news is that you can break down your revenue generation plan into four …

Is Revenue Marketing the Same as Lead Generation?

You’ve seen sales funnels hundreds of times and have probably created several of your own, so you already know that they start with brand building and awareness and move on to lead generation.  But when …

Using Special Incentives and Surveys in Your Email Marketing Campaigns

One of the best ways to retain existing customers while attracting new ones is through the use of targeted email marketing campaigns. But if your email campaigns aren’t quite hitting the mark, how can you …

How Can Online Payments Boost Your Revenue Generation Efforts?

One of the best ways to generate additional revenue from your marketing efforts is through online payments. But simply taking online payments isn’t enough. These days, payments have evolved well beyond typing your credit card …

Should B2B Marketing Be Responsible for Revenue Generation?

In the B2C world, marketing is tightly aligned with revenue generation. Marketers are always looking at sales figures and campaign analytics asking things like “How much lift did this particular campaign create?” and “How much …

9 Questions to Ask Yourself to Create Winning Revenue Generation Strategies

When it comes to thinking up innovative revenue generation strategies, you don’t have to reinvent the wheel. In fact, getting back to basics, although it sounds cliché, can be one of the best marketing decisions …