Blog

It’s the age-old digital question. When audiences can be segmented, filtered and sorted, is it worth trying to appeal to everyone? The truth is, there are benefits and drawbacks to both. Let’s take a closer work at each in order to determine which approach may best suit your needs: Broad Audience: Benefits Targeting a broad audience ensures that someone (and …
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One of the biggest things that website owners struggle with is engaging visitors. These days, it’s no longer enough just to have good content (although yes, content is still king!). If you feel like you’ve tried everything to get your users invested and involved on your site, but you still aren’t having much luck, there may be some things you’ve …
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No matter what audience you’re targeting, you can segment them into three distinctive groups — some of which are worth more of your time and effort than others. Knowing about these three types of people can not only give you more insight into how to properly tailor your marketing, but also helps you understand how your audience thinks and their …
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It seems like every year, there’s a new blog post or news article proclaiming ‘the death of email”. And while this everyday marketing channel has been around since the 1970s, it is by no means on its way out. Not even close. In fact, email still reigns supreme as one of the best ways to engage with customers and users, …
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You may not realize it, but right now, you could be wasting thousands of dollars in ad spend by not doing four little things. They may seem trivial and may be sitting there in the back of your mind as tasks that “I really should be doing, but haven’t.” The sooner you implement these strategies, the sooner you’ll not only …
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Out of all the tools that business owners can use to promote their business, improve their design, engage with their copy and otherwise make themselves stand out from their competitors, there’s one tool that stands head and shoulders above the rest:  Google Analytics. But if you’re only using it “because my developer told me to”, you’re missing out on an …
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Can you learn good reputation management from bad reputation management? Not exactly, but you can learn exactly what not to do with a few examples of some reputation management horror stories! J.P. Morgan Learns that Opening Up for Any and All Questions Can Be a Bad Idea Back in 2013, J.P. Morgan wanted to improve its corporate image with the …
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So your social media presence has grown to the point where it’s impossible to keep it up at a solid and consistent level of interaction. You need help, and you need a trustworthy social media management company to handle it. Once you’ve narrowed down the field of contenders to one stellar business that you feel perfectly encapsulates your tone, brand …
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Picture this. You’re a startup and you’ve got one hour of free time to seek out and make connections with bigger, more established companies. You want them to pay attention to you and you want your offer to stand out and be compelling — but where do you start? Fortunately, Workdom is here to help guide you through the process …
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When it comes to sending emails, you want to be sure to engage your subscribers — that’s a given. But one of the most important things that many email marketers often forget is to consider what their subscribers actually want out of the emails that they receive. Of course, you have business goals to consider, but it also pays to …
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