How Viral Videos Can Help Grow Your HealthTech Company

When you think of viral videos, you likely think of cute memes, funny dances or clever quotes. How could something like a healthtech company’s product or service go viral on social media?  This week, we’re …

Why Change is Good for Customers and Your Business

Nothing brings out trepidation in an entrepreneur faster than the specter of change. But why is that?  Psychologically, we’re wired to avoid it. Throughout history, things that are new and different to our own may …

How Customer Complaints Can Help Improve Your Business

You’ve heard the old adage that “the customer is always right”, and now, more than ever, customers are making their dissatisfaction known to businesses both online and offline. The good news is, not only is …

How to Use Social Ads to Precisely Target Your Audience

If you’re in the healthtech industry, you already know how much of a challenge it can be to reach your target audience and spread the word about what you have to offer. But what if …

How to Use Design Thinking in Your Content Strategy

Design thinking isn’t limited to designers alone. Everyone can (and should) learn from this proven methodology and especially apply it to their content. But what exactly is it and how can you start using it …

How Doctify Leveraged Onboarding to Solidify its Marketing Strategy

Imagine you have a SaaS product in the health tech industry, but you need to target two very different audiences: both doctors and patients. How would you go about it?  This is precisely the issue …

How HealthTech Companies Can Leverage Educational Content on Social Media Successfully

Let’s face it, educational content and social media go together like peanut butter and…well, mustard. Almost anyone will tell you, “I’m not on social media to learn…I’m on social media to have fun and chat.. …

Is a Customer Loyalty Program Right for Your Business?

Customer loyalty programs are one of the most underutilized methods of increasing retention. You already likely know that 20% of your customers are typically responsible for 80% of your business, and how it’s far easier …

How to Create an Amazing Lead Magnet

They may seem old-fashioned, but lead magnets are the bread and butter of the inbound marketing and lead generation worlds simply because they WORK.  Lead magnets aren’t just designed to get email addresses. They’re also …

How a HealthTech Company for Women Revolutionized its Marketing

Quick question for all the ladies out there: When was the last time you woke up in the morning saying to yourself, “I can’t WAIT to do my pelvic floor exercises today!  You probably look …