Blog

When it comes to sending emails, you want to be sure to engage your subscribers — that’s a given. But one of the most important things that many email marketers often forget is to consider what their subscribers actually want out of the emails that they receive. Of course, you have business goals to consider, but it also pays to …
Read More >

Marketing and technology: the best of both worlds. And if you’re looking for someone who knows how to squeeze every drop of marketing goodness out of technology and knows how to leverage technology to resonate with your target audience, you’ll want to be sure you’re asking them all the right questions. Here are a few of the most important questions …
Read More >

Online, your brand’s reputation takes on an entirely new life. One wrong or false complaint, or even an altered online review can completely change public sentiment toward a brand overnight. That’s why companies work with reputation management experts, or RMEs. Contrary to popular belief, brand reputation management companies don’t try to “sweep bad reviews under the rug” or otherwise erase …
Read More >

You know when something’s out of alignment. Whether it’s your back or your tires, it just doesn’t feel right. If left untreated or unrepaired, it can even cause long-term damage.  In the branding world, having your messaging out of alignment or a brand that isn’t conducive to a memorable customer experience can create long-term damage in the form of reputation …
Read More >

You pour yourself into your work, but did you know that when it comes to your website design, it can actually present itself as a window into your personality? You may not realize it, but your choices for everything from layout, to colors, to typography all carry a little slice of your personality with them. And that creates a perception …
Read More >

Developing a brand strategy is not a “once and done” thing. Like your business, your brand and your voice will adapt and change over time. It won’t be a drastic change, but it will be designed to hone in more on your target audience and what you have to offer them, as well as adjust your message to align better …
Read More >

What marketing tactics don’t cost an arm and a leg? Becoming a six-figure realtor doesn’t always require a large up-front investment. There are ways to market yourself that are free—or at least, very inexpensive—that are still quite effective. Do it the old-fashioned way Door-to-door marketing isn’t a bygone tactic—it still works! Introductions take time and effort, but you’d be hard-pressed …
Read More >

Becoming a real estate mogul doesn’t have to include a lot of hefty up-front costs. If you have some creativity and want to save some money instead of spending thousands on expensive real estate photographers, taking photos yourself is a fun and cost-saving use of your time and skills. Here are a few tips for taking real estate photos on …
Read More >

In order to maintain your reputation as a stellar real estate agent, there are a few best practices to abide by when hosting open houses. You want people to associate your name with a positive experience, so we’ve highlighted a few tricks to make your open houses stand out. Be engaged People want to talk to you—the expert—about the property …
Read More >