How Healthtech Companies Can Retain More Customers
It’s no secret that healthtech companies were thrust into the spotlight before they were well and truly ready. With COVID becoming an ever-present threat on a global scale, many healthtech companies had to act, and …
You vs. The Other Guy: How to Convince Customers in the Comparison Stage of the Buyer’s Journey
The comparison stage of the funnel is one of the most critical yet often most overlooked parts of the buyer journey. During this stage, the “rubber meets the road” in terms of convincing your prospect …
How to Set Long-Term Marketing Goals for Your HealthTech Business
One of the best ways to win at healthtech marketing is to focus on the long game; that is, to set large (but not impossible) goals for your business. But what kind of goals should …
Do You Need a Content Audit?
When you think of all the content you’ve published under your brand, you likely acknowledge that some of it probably hasn’t aged well. New advances in your industry and in technology in general, shifts in …
How to Encourage Visitors to Purchase from You Over Your Competition
Consideration. It’s the second stage of the sales funnel and often one of the most difficult. This is the stage at which your prospects have heard of your brand and they’re aware of the solution …
Using a Content Matrix as Part of Your HealthTech Content Strategy
Part of what makes a powerful content strategy is knowing how and when to use your content decisively to help the prospect at every stage of the funnel. And while most marketers understand this means …
How to Build Greater Awareness of Your Healthtech Product or Service
“What do you do?” It’s a common icebreaker question, but in the world of marketing, it goes so much deeper. A great deal of marketing is centered around communicating this very point to users in …
How to Help Your Sales Team with the Right Marketing Collateral
You’d be forgiven for thinking that marketing collateral is only something that customers get – things like fact sheets or white papers or checklists. But your marketing material can also serve as an invaluable sales …
Make Every Virtual Event a Success for Your Healthtech Company
How can healthtech companies and healthcare SaaS businesses make virtual events, virtual trade shows and teleconferences work in a post COVID world? No one doubts that COVID changed the way we work, and one of …
How to Use Shared Values to Attract and Retain Customers
These days, it’s no longer enough to be affordable and high quality. The best brands also align themselves with specific beliefs and responsibilities that their customers also hold. Whether it’s a focus on luxury and …