Is Revenue Marketing the Same as Lead Generation?

You’ve seen sales funnels hundreds of times and have probably created several of your own, so you already know that they start with brand building and awareness and move on to lead generation.  But when …

Using Special Incentives and Surveys in Your Email Marketing Campaigns

One of the best ways to retain existing customers while attracting new ones is through the use of targeted email marketing campaigns. But if your email campaigns aren’t quite hitting the mark, how can you …

How Can Online Payments Boost Your Revenue Generation Efforts?

One of the best ways to generate additional revenue from your marketing efforts is through online payments. But simply taking online payments isn’t enough. These days, payments have evolved well beyond typing your credit card …

Should B2B Marketing Be Responsible for Revenue Generation?

In the B2C world, marketing is tightly aligned with revenue generation. Marketers are always looking at sales figures and campaign analytics asking things like “How much lift did this particular campaign create?” and “How much …

9 Questions to Ask Yourself to Create Winning Revenue Generation Strategies

When it comes to thinking up innovative revenue generation strategies, you don’t have to reinvent the wheel. In fact, getting back to basics, although it sounds cliché, can be one of the best marketing decisions …

What’s the Difference Between Revenue Generation and Demand Generation?

One of the biggest myths in marketing is that if you just bring in more leads, you’ll automatically grow your business and scale your revenue.  But that’s not true. Because the leads you need to …

How Well Do You Know Your Target Customer?

Knowing your target customer, especially when you’re involved in revenue generation marketing, is not just about creating avatars and personas that blend together all of the characteristics that your ideal user has in common. That …

Got A Leaky Sales Funnel? Here Are The Best Ways To Fix It

Some of the biggest profit generators in revenue generation marketing are your sales funnels. You can think of them as the backbone of your revenue generation strategy. But even the most finely tuned sales funnel …

Why Revenue Generation Marketing Matters

When it comes to marketing and growth, how confident are you that your decisions will have a direct impact on your revenue growth? If you’re not sure how it all comes together, or you need …

How to Increase Your Sales Just By Changing How You Look at Your Products

It’s easy for sales teams to fall into a routine of selling the product based on all its features and benefits, and not looking any further than that. But being stuck in the same old …