Looking to fill your lead funnels with hungry, ready-to-act prospects? Tired of reading outdated tips that don’t work as well as they used to, if at all? Then Workdom’s guide to lead generation strategies that work in 2021 is exactly what you need!
The important thing to know about lead generation in 2021 is that whatever strategy you use, can be broken down into four main components:
Lead magnet – The information, guide, video, or other items you’re giving away in exchange for a user’s contact information
Lead capture – The form you’re using to collect that information
Lead qualification – The process you use to determine how likely that lead is to take the action you want them to take
Lead segmentation – The ability to divide your leads up by distinguishing factors to help tailor your messages accordingly
The good news is that there are a variety of strategies that not only allow you to attract these leads, but keep them coming back and engaging with your content. Here are a few of our favorite methods:
Create Valuable Content
Valuable content is anything that encourages the user to take the next step that you want them to take. For example, let’s say that you specialize in promoting press releases. You often get people coming to your site looking for “how to create a press release”. Your valuable content could cover the different steps involved, but as icing on the cake, you could offer a free download of press release templates where your users can fill-in-the-blank.
This type of inbound marketing content directly solves an immediate need — in how to create a press release, but also encourages further action by giving the user something they don’t need to think about — downloading the fill-in-the-blank templates.
And this works for a variety of different topics: you can show them the steps they need to go through, and for some people, that’s all they need, but a template or a walkthrough video or other type of guidance can be a tasty carrot that’s irresistibly helpful.
Another tried-and-true lead generation strategy in 2021 is to cut through the clutter that’s stuffing up your users’ inboxes by having a newsletter that’s so full of great information, people actually look forward to it.
Most newsletters are focused on the sale or contain very little substance. Consider including things that are not directly about your brand, such as case studies of companies using your product or service successfully, interviews with others in your industry on specific trends or helpful tips or helpful tools to be aware of.
All of these things can greatly increase the perceived value of your content, and ensure that your newsletter is brimming with subscribers that can’t wait to hear from you again and again.
Events Worth Talking About
These days, with so many people still working remotely, digital events have become even more popular. These types of events are a great way to get people involved as well. Whether you choose to host a webinar, or you take things up a notch and host a challenge, the goal is to get people on board and get them excited about seeing results with your product or service.
Plus, you could very well turn the event into evergreen content by giving participants access to the webinar or event through an archive, or share it with subscribers in your newsletter. In this way, it also helps build up momentum for your next event, and gets even more people involved with your brand and what you have to offer.
Don’t forget that you can also drum up excitement through your newsletter or your event by encouraging people to forward it via email or tag a friend via social media.
Don’t Forget to Retarget!
Since you’re investing all this time, effort, and money into lead generation strategies, it makes sense to make your efforts go even farther by retargeting users that expressed interest in your products or services.
For example, using Google’s Display Network, you reach 90% of all internet users around the world, thereby amplifying your message considerably. Remarketing or retargeting users helps keep your offer or your lead magnet in the front of their mind, and reminds them that your company is here to help them achieve the results they’re looking for — in a way that is subtle and genuine, not “in your face” or loud.
Need a Hand with Lead Generation?
With all that being said, however, it’s one thing to tell you which lead generation strategies work in 2021, and another thing entirely to actually undertake them. Creating a lot of good content, consistently, is hard work, not to mention creating a webinar, challenge or other event.
Fortunately, that’s precisely why Workdom is here! Our knowledgeable senior advertising professionals and marketing advisors can work with you to create a customized lead generation strategy that fills your funnel with engaged, hungry and excited prospects that want to know more about what you have to offer and are looking forward to hearing from you.
Contact us today to learn more about our comprehensive and targeted lead generation services to grow your business!