You need marketing help. Whether it’s social media ads, copywriting or campaign optimization, you’re overwhelmed, frustrated. This is not how running a business was supposed to be and yet here you are, at a crossroads.
Do you hire a new employee, or choose to work with an on-demand marketing company?
There are pros and cons to each decision, but when you scratch beneath the surface, you’ll see that the benefits of one particular choice outweighs the drawbacks. Let’s first look at the highlights and issues of hiring a new employee:
Hiring a New Employee
Hiring a new employee is an exciting time for any business. It means growth, and growth means profits. Having a new employee means you have to invest on onboarding and training to get them adjusted into the company culture, ensure a smooth transition and fit. There are also other costs associated with a new hire beyond simply paying their salary.
The part that no one talks about though, is that investing time and money in an employee is not always the best option. Employees today can switch companies at the drop of a hat. They can leave the workforce altogether, and with it goes all of their specific knowledge and proficiencies they’ve gained.
Of course, everyone wants employees that are irreplaceable. But life happens, and people move on. In some cases, hiring an employee is a better option, but it’s important to think not just about today, but months or even years for now. How is your business going to change and how will you adapt?
Working with an On-Demand Marketing Company
Onboarding an on-demand marketing company is a much more streamlined and efficient process. Because the company is available on-demand. You don’t have to keep them onboard if your business goes through a seasonal slump or through highs and lows. What you want are knowledgeable experts available at the moment’s notice, who can help you get over that slump and get back to growing.
On-demand marketing companies are also knowledgeable about different types of companies, brands, cultures and user perceptions. If you have multiple product lines or different services across different industries, it’s much easier for an on-demand company to look at the assets and determine the best way forward and cut out all the clutter that’s holding you back.
In addition, on-demand marketing companies have a wide range of proficiencies across many different disciplines. As your business grows and marketing trends change and evolve, you’ll find yourself needing different marketing experts. Nobody could’ve predicted the meteoric rise of Facebook or the intrigue of Twitter, much less the spread of Instagram. Having experts who know how to adapt and use these platforms to the fullest will allow your business to scale and thrive.
As you can see, working with an on-demand marketing company provides exemplary benefits over the expense and time of hiring a new employee. If your marketing initiatives are “stuck in a rut”, it’s time to break out and reach out to us here at Workdom. Let us help you take the next step and get your business from where you are to where you want to be!