If you’ve been doing business on the web for any length of time, you’ve likely heard the common refrain that “content is king!” And while no one’s disputing that great content will get you far, it’s just one of many different facets of online marketing that you’ll want to take into consideration as you grow your business.
Great Content Withers if its Not Found
You could write the most brilliant marketing manifesto in the world, but if no one sees it, does it actually make a difference? The fact is, great content withers if it’s not found. Making sure it gets seen is just as important as the process of writing it, and yet some of the web’s most brilliant minds in their respective niches or industries toil away in obscurity because no one knows they exist.
Of course, even if you write a truly remarkable piece of content, your hard work is far from over. In fact, some might say that the hard work has just begun, since…
Outreach Can Take as Much Time as Writing
If you’re not careful, you can get swooped up in the effort of marketing your content to the point where you get burned out quickly. What’s more, the web is already full of mediocre content on every topic imaginable. You have to really make the effort to make your writing stand out, which means also taking advantage of advanced features like rich media snippets, interlinking posts and more.
Don’t just write a broad, overarching piece on your topic of choice. Instead, don’t be afraid to go in-depth and really get into the nitty-gritty how-to. Show the pros and cons, create the comparison charts and do the research legwork that your competitors can’t or won’t do. Great content needs to be transformed into outstanding content.
Amplifying Your Marketing to Get Heard Above the Content Din
Once you write a truly outstanding piece of content, you’ll find that amplifying your marketing will make that content go even farther, faster than a dozen pieces of average content. Longer pieces of content do better in the search results too, presumably because they’re more in-depth, they tackle the harder questions or they otherwise go farther than your average blog post or articles does.
So, when you need help getting the message out there, contact us here at Workdom. Our on-demand marketing specialists can help broadcast your message to the people that need it most, as well as help you invite and create more discussion around your pillar content and help you to further build and solidify your authority. Reach out to us today to learn more!