Buzz on a Budget: Free Real Estate Marketing Tactics

What marketing tactics don’t cost an arm and a leg?

Becoming a six-figure realtor doesn’t always require a large up-front investment. There are ways to market yourself that are free—or at least, very inexpensive—that are still quite effective.

Do it the old-fashioned way

Door-to-door marketing isn’t a bygone tactic—it still works! Introductions take time and effort, but you’d be hard-pressed to find a technique that better establishes a more personal relationship.

Having a personal interaction with someone will keep you front of mind when your contacts are in the market for buying or selling a home. However, you’ll want to keep a few things in mind before you start moseying around the neighborhood.

Become part of the community you are selling to

Whether you join social media networks or host neighborhood get-togethers, these interpersonal relationships you’re establishing will create a web of connections. Remember your personal brand when choosing what to join and where to go, and read up on some time-honored advice.

Utilize your creativity

If you have a creative streak, even a small one, try your hand at photography for when your marketing needs visuals. Here are some examples of photography that can be helpful for you as a realtor:

  • Headshots of yourself for marketing collateral
  • Visual content for your website
  • Images for social media
  • Interior shots of homes you are selling

Although these first photographs may not make as great of a visual impact as a professional’s would, they can be an excellent placeholder for when you’ve arrived at a place where it’s time for a pro to do the work for you. In the meantime, you can learn some free tips and tricks that could save you thousands of dollars over time.

As a busy realtor, you should be spending your time cultivating relationships with clients and leads. For all digital marketing needs, Workdom is here to serve as your virtual co-founder. Sign up today to have an experienced real estate marketing team at your fingertips.

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Disclaimer: This post is for general information purposes only. It does not constitute investment advice or a recommendation or solicitation to buy or sell any investment and should not be used in the evaluation of the merits of making any investment decision. It should not be relied upon for accounting, legal or tax advice or investment recommendations. This post reflects the current opinions of the authors and is not made on behalf of Workdom or its affiliates and does not necessarily reflect the opinions of Workdom, its affiliates or individuals associated with Workdom. The opinions reflected herein are subject to change without being updated.