What marketing tactics don’t cost an arm and a leg?
Becoming a six-figure realtor doesn’t always require a large up-front investment. There are ways to market yourself that are free—or at least, very inexpensive—that are still quite effective.
Do it the old-fashioned way
Door-to-door marketing isn’t a bygone tactic—it still works! Introductions take time and effort, but you’d be hard-pressed to find a technique that better establishes a more personal relationship.
Having a personal interaction with someone will keep you front of mind when your contacts are in the market for buying or selling a home. However, you’ll want to keep a few things in mind before you start moseying around the neighborhood.
Become part of the community you are selling to
Whether you join social media networks or host neighborhood get-togethers, these interpersonal relationships you’re establishing will create a web of connections. Remember your personal brand when choosing what to join and where to go, and read up on some time-honored advice.
Utilize your creativity
If you have a creative streak, even a small one, try your hand at photography for when your marketing needs visuals. Here are some examples of photography that can be helpful for you as a realtor:
- Headshots of yourself for marketing collateral
- Visual content for your website
- Images for social media
- Interior shots of homes you are selling
Although these first photographs may not make as great of a visual impact as a professional’s would, they can be an excellent placeholder for when you’ve arrived at a place where it’s time for a pro to do the work for you. In the meantime, you can learn some free tips and tricks that could save you thousands of dollars over time.
As a busy realtor, you should be spending your time cultivating relationships with clients and leads. For all digital marketing needs, Workdom is here to serve as your virtual co-founder. Sign up today to have an experienced real estate marketing team at your fingertips.
