Some of the biggest profit generators in revenue generation marketing are your sales funnels. You can think of them as the backbone of your revenue generation strategy. But even the most finely tuned sales funnel can have leaks. Over time, your offers will change, evolve and adapt based on the ever-changing needs of your target audience.
Constantly changing offers, new campaigns and a more knowledgeable and experienced target audience mean shifting sales funnels. Shifting sales funnels mean that invariably, some people slip through the cracks. If you’re concerned about your sales funnels having leaks, this quick to-do list will help you not only attract and retain more of your ideal customer, but do so in a way that best fits where they are in the customer journey.
Map Out the Process
The first step in optimizing your funnel is to map out the entire process. That means each individual stage of your sales funnel, as well as where users are directed and how they get there. Mapping out the process might seem tedious and unnecessary, but seeing it all visually can help you spot the potential leaks before they have a chance to turn into something bigger.
You can also use Google Analytics to help you see where customers have slipped through the cracks. For example, if you have a page that asks users to “Request a Quote” and they keep emailing you directly for pricing, changing the words on that page to reflect pricing instead of a quote or estimate could make a significant difference (and save you and your sales team hours of time in the process)
Pay Attention to Behavioral Analytics
In addition to looking at the process in Google Analytics, pay attention to behavioral analytics as well. Google can tell you where customers dropped out of the funnel, but behavioral analytics tools, like scroll maps and heat maps, can tell you why. Remember that you and your sales team look at your pages and material every day, and it’s entirely possible to overlook something just because you’ve seen it so many times.
Through behavioral analytics, you see things through the eyes of your customers, and notice things that may not have come to your attention before. Behavioral analytics can help you spot the driving forces behind those decisions so that you can fix them and keep more of those users on your pages and in your funnels.
Small Changes Can Yield Impressive Results
Don’t forget that you don’t need to make large, sweeping changes in order to fix your sales funnels. Sometimes small changes can yield impressive results. Things like the placement or even the color of a button, or a different word, can create a ripple effect in your funnels that help you close more sales and generate more revenue as a result.
Of course, you shouldn’t just test something because it’s there to be tested. Approach your tests with a strategy in mind and with an understanding of what you hope to achieve and learn from the outcome, and you’ll see that in no time, your funnels will convert better across the board.
And if you need some help creating and optimizing your content for your revenue generation marketing strategy, reach out to the experts at Workdom. Our knowledgeable, experienced team has the understanding and expertise to help you increase sales, revenues and team efficiency using the very latest proven tactics. Contact us today to learn more!