How to Market with Third Party Data

Now, more than ever, an extreme amount of data is being generated about customers. There is tons and tons of data out there and third party data providers are your key to harnessing it all. Here’s how to do it:

But first, a little refresher:

What is Third Party Data and How Do I Use It?

Third parties are entities that are not directly connected to the user whose data is being collected. Third party data providers often pay businesses, publishers and others to collect data about their customers and users.

This data often includes:

    • Social media information
    • Web pages visited
    • Purchases made
    • Address or other personal information

What can this kind of information teach you? In addition to showing you more about your target customers, it can also tell you how they want to be contacted and where they tend to hang out.

With that being said, there are lots of different ways to use this information to your marketing advantage, including:

Refine Your Audience with Third Party Data

By using third party data, your audience will save a great deal of time. That’s because you can specify exactly what kind of data you want. Want to target your ad to families who have been searching for bathroom remodeling in a certain zip code? You can do that without having to collect any of that data yourself.

Gather Detailed Insights About Your Audience

In addition to being able to purchase refined data about your audience, third party data marketing can also teach you some unique things you may not have known about them.

Maybe you already know that your target audience is young mothers from the ages of 20-30 who are pregnant for the first time. But what you don’t know (and what third party ads can tell you) is that these young women often browse and shop using their mobile phone and tend to prefer certain well-known brand names.

This information could unlock new possibilities for partnerships, joint ventures or other ad ideas that you may not have considered prior to having this information available.

Deliver a Personalized User Experience

Personalization is important now more than ever, and is a key driver in creating a satisfying user experience. Using the information you get from third party data vendors, you can personalize messages based on everything from device to age to location and more. From there, segmenting your audiences is simple and straightforward and you can tailor your ads accordingly.

Don’t Hesitate to Contact Workdom for Help!

As you continue to market and watch your campaign performance, you’ll start to gain valuable insights into your audience which will in turn help you zero in on the data that’s right for you. With a combination of both first party and third party data, you can squeeze every drop of value out of all of your digital marketing initiatives.

And if you need help, our on-demand chat-based team is ready to assist! Contact the experts at Workdom today to learn more about how we can help you collect and market using various types of data for your marketing campaigns.


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Disclaimer: This post is for general information purposes only. It does not constitute investment advice or a recommendation or solicitation to buy or sell any investment and should not be used in the evaluation of the merits of making any investment decision. It should not be relied upon for accounting, legal or tax advice or investment recommendations. This post reflects the current opinions of the authors and is not made on behalf of Workdom or its affiliates and does not necessarily reflect the opinions of Workdom, its affiliates or individuals associated with Workdom. The opinions reflected herein are subject to change without being updated.