Little-Known Google Extensions that Can Increase Your Conversion Rate

Ever looking to stay ahead of the advertising pack, Google has recently released new advertising extensions that can help you reel in even more visitors and convert them into customers.  Here are five of the best ones:

Google Promotions Ad Extension

Don’t wait for users to click your ad to see what kind of deals you’ve got going on. Reel them in with a promotion right on the ad itself! With the Google Promotions ad extension, you can advertise a sale right in your ad, and link it to your landing page or product page to help increase your ad clickthrough rate while targeting and engaging users as they browse.

Google Price Ad Extension

Just like with promotions, you don’t want to waste clicks on users who just want to click through and see the price. That’s where the price ad extension can help. With this extension, you can display the price of a product right in the ad itself so that you only get clicks from people who see the price and are still interested, making conversions count more than ever.

Google Location Ad Extension

The Google Location Ad extension is like your Google Business page, but tucked neatly into an ad. With this, you can display one or more of your locations so that users don’t have to scroll all the way to your contact page to find your address or other contact details.

Google Lead Form Extension

If you ad meets the accepted criteria, you can include a lead form right within the ad itself. The only issue is that once it’s created, you can’t change it. If you need to change it, you’ll need to delete the first one and recreate the form again.

Google Call Extension

Make it easier than ever for your users to call you directly with the Google Call ad extension. With just a tap, users can call you directly from their mobile phone, making it an easy way to connect with users if they have any questions or concerns. 

Using These New Extensions Effectively

These new extensions make it easier than ever to get clicks from people who are truly interested in what you have to offer. With these extensions on your ads, you don’t have to worry about tire kickers or people who click your ads just to find the relevant information.

With that being said, it can be confusing to set these ads up and measure them effectively. Fortunately, you have an on-demand marketing team at the ready to help you not only make the most out of your ads, but help you maximize your conversions as well. Reach out to us today at Workdom to learn more about our comprehensive marketing services to help your business grow!

 

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