With this holiday season admittedly being like no other in recent memory, the rush is on for businesses to innovate but still remain flexible and adaptable. The good news is that even if you’re on a budget and you’re wondering how to get the most for your money, on-demand marketing is a great way to stretch your marketing dollars further. Here are a few ideas of how to make it work for you.
What is On-Demand Marketing?
In short, on-demand marketing involves hiring a small group of marketers who are experts in their related fields, to help you with preparing, launching and supervising your campaigns. Not only that, but this team will also be responsible for making course corrections, adjustments and provide support as needed.
So whether you need email marketing, social media marketing, brand building or one of many other marketing channels, on-demand marketing gives you the help and resources you need to make every campaign effective and successful.
With that in mind, here are a few ideas that can help you grow your business over the holidays, while staying on-track and within budget.
Personable Conversations on Social Media
With lockdowns, quarantine and social distancing becoming part of our everyday vocabulary and new-found way of life, people are understandably craving connections. Fortunately, social media can foster just that. Don’t just invite discussion on your Facebook page, do a live broadcast where you share updates, connect and engage with your customers and much more.
Since majority of your customers can’t actually be in your store, why not bring some of the store to them by previewing new products or fun gift ideas at lots of different price points. Remember, don’t just talk at your customers or prospects — talk to them, as if they were right there next to you. Your customers will appreciate this gesture as it is time and resource invested in creating a space where you connect your customers to what’s currently going on with your brand. This lets you create a sense of coziness and help build a stronger business relationship with the people that actively want to hear from you.
Hosting a Q&A or a Challenge
Another great idea for leveraging Facebook Live, Zoom or other forms of broadcast social media is to host a Q&A or a challenge. With a Q&A, you invite users to submit questions ahead of time, and after a couple of days you read and answer them live over the air. By asking users to submit their questions beforehand, you’ll have a chance to delve deep and really think about the answers so that you can perform at your best in front of the camera. Above all, don’t be nervous! You’ve built this business and brand, so now it’s time to showcase all of the wonderful things that make it memorable to your customers.
Meanwhile, a challenge works the same way but it encourages your users to participate alongside your brand. Challenges that run for a short time (like 5-7 days) can be a remarkable way to build your brand and get your audience actively involved in somehow using your product or service to better their lives in some way. You’ll be surprised at how many people will finally step up and take action when you challenge them to do so!
Don’t Forget About Retargeting
Retargeting is often forgotten as a method of bringing potential customers back into the fold and reintroducing them to products they may have noticed and forgotten about. This is especially relevant over the holiday season since they may be doing some preliminary gift shopping, searching and comparing across many different sites.
When retargeting in these cases, it’s a good idea to leverage urgency as it gets closer and closer to the holidays. Limited time offer, limited stocks available and limited faster shipping time to ensure the product arrives on time can all be methods of helping close the sale and convert the customer. The good news is that on-demand marketing can help you set up a profitable retargeting campaign so that you can keep your business front-of-mind with these prospects and cash in as the season gets closer.
Showcase Your Brand, Not Just Your Products
Finally, remember that you’re not just showcasing your products, but also making a statement about your brand. What is it that you want to be known for? What qualities does your brand possess that exude themselves through your products, and that people will remember you for?
Remember that on-demand marketing can showcase your brand in a light that perfectly aligns with your products and the audience that you’re speaking to, so don’t hesitate to reach out and experiment with unique ideas that position you as the name to know in your particular industry.
Still Have Questions About What On-Demand Marketing Can Do For You?
On-demand marketing encompasses a wide variety of services that can come in handy whether you’re feeling the crunch of holiday marketing needs, or you need to properly gear up and launch your campaigns flawlessly. Having the right team on hand is crucial before, during and after the holiday shopping season. With more people shopping online this year than ever before, we invite you to reach out to our senior advertising specialists today and learn more about what our comprehensive online marketing services can do for you to help grow your business!