No matter what type of small business you run, you know that the core of what will attract customers and bring them back is your customer service. But with more and more companies turning to automation for everything from product fulfillment to support, how can your company stand out and really ensure that your customer [→]
A brand is so much more than just a tagline and a logo. Of course, when you add up all these things that encompass the brand itself, it can feel rather overwhelming. Brand messaging? Brand tone? Brand style? Fortunately, although these things take time to develop, by having a concrete strategy, brand messaging overall can [→]
(It’s Okay If You Don’t Know….Yet!) Let’s face it — your branding does a lot of heavy lifting. When you think about it, your brand is inextricably linked to many of your business activities. While it consists of all the tangible things like your logo, tagline and style guide, at the same time, it’s also [→]