Knowing your target customer, especially when you’re involved in revenue generation marketing, is not just about creating avatars and personas that blend together all of the characteristics that your ideal user has in common. That may have worked well enough a decade or so ago before we had the right tools to dive deeper and [→]
Brands can take years, even decades to build successfully, and can go up in smoke in seconds. That’s why brand reputation is so very important. But which tactics work best in 2022 to not only help you manage your reputation effectively but also deliver a world-class customer experience? Let’s take a closer look at which [→]
It doesn’t matter if you’ve been in business for a year or several decades. Inevitably something will go wrong and it will all come back to hit you like an avalanche. Whether it’s a disgruntled customer, or a media mishap, your brand reputation can sour quickly, which is why it’s so important to have a [→]
If you’re not getting the results you’re expecting from your marketing campaigns, the fault may not lie with your salespeople’s ambition and determination to close the deal — it may lie in the programs you’re using to help you. Of course, just knowing that your Marketing Technology (MarTech) is a jumble of systems, platforms and [→]
With the advent of internet reviews and social media, customers are now feeling more empowered than ever to have direct, honest and open communication with the companies they do business with. To that end, whether you’re a small startup or a company that has been in business for awhile, you’ll want to do everything you [→]
And Why Are They Important for Your Business? With more ways than ever to engage with your target audience, it seems like it would be easy to keep your messaging on point and your brand presence front-of-mind with your customers, right? Well, with more ways than ever to communicate, and more competition than ever, both [→]