If you’re a health and life science company in the B2B space, you already know what a challenge it is to take complicated and complex messaging around your SaaS solution and transform it into core features and benefits that your target customer can use and understand. But just explaining the features and benefits isn’t enough [→]
As with any new, amazing thing, early adopters can’t stop raving about it, but the general public, by and large, is rather oblivious or doesn’t see how it affects them. That’s what’s currently happening in the world of marketing and cryptocurrency. Blockchain and cryptocurrency have uprooted the financial and fintech worlds, but although most people [→]
(It’s Okay If You Don’t Know….Yet!) Let’s face it — your branding does a lot of heavy lifting. When you think about it, your brand is inextricably linked to many of your business activities. While it consists of all the tangible things like your logo, tagline and style guide, at the same time, it’s also [→]