Before you can market to your ideal customer, you have to know who they are. Creating an ideal customer profile can help you zero in on demographics (age, education, disposable income) as well as psychographics (attitudes, interests, opinions). But how do you create such a profile, and how many should you create? Let’s take a [→]
If you’re not getting the results you’re expecting from your marketing campaigns, the fault may not lie with your salespeople’s ambition and determination to close the deal — it may lie in the programs you’re using to help you. Of course, just knowing that your Marketing Technology (MarTech) is a jumble of systems, platforms and [→]
The days of browsing on your smartphone for products are getting shorter and shorter. These days, mobile apps are being developed and shared almost as soon as they hit the market, giving shoppers a web-like shopping experience together with the comfort and convenience of using their smartphone. With that in mind, if you’re considering getting [→]
These days, web designers are a dime a dozen. You can go on freelancer networks and immediately see them engage in a bidding war to try to earn your business in a race to the bottom between who can do the work the cheapest and the fastest. In the end, the only one that suffers [→]
Whether you’re starting your business from scratch or you’re in charge of marketing for a fast-growing company, trying to focus on what you need to do in order to grow can be a daunting challenge. For one, online marketing isn’t a set of neat little boxes that you can check off once and you’re done. [→]
One of the things we entrepreneurs tend to pride ourselves on is our ability to do it all. After all, you started your business from scratch, nurtured it, built it, promoted it and weathered good times and bad. You’re a testament to success, but at the same time, there just aren’t enough hours in the [→]