Marketing Strategy

Marketing in the Metaverse: The Next Big Thing?

Currently, if anyone mentions the “Metaverse”, people’s minds immediately flock to virtual reality and gaming, particularly to teenagers, twentysomething and the edge of thirtysomethings. But the metaverse is starting to shift to be about more than just attracting Millennials and Gen-Z, and the brands that see it for what it can be are the ones []

Workdom - Blog - Cryptocurrency Marketing Here’s What Needs to Happen for Customers to Get on Board

Cryptocurrency Marketing: Here’s What Needs to Happen for Customers to Get on Board

As with any new, amazing thing, early adopters can’t stop raving about it, but the general public, by and large, is rather oblivious or doesn’t see how it affects them. That’s what’s currently happening in the world of marketing and cryptocurrency. Blockchain and cryptocurrency have uprooted the financial and fintech worlds, but although most people []