Marketing

Marketing in the Metaverse: The Next Big Thing?

Currently, if anyone mentions the “Metaverse”, people’s minds immediately flock to virtual reality and gaming, particularly to teenagers, twentysomething and the edge of thirtysomethings. But the metaverse is starting to shift to be about more than just attracting Millennials and Gen-Z, and the brands that see it for what it can be are the ones []

Workdom Blog - Using NFTs to Build Brand Loyalty 3000x2000

Using NFTs to Build Brand Loyalty

NFTs or Non Fungible Tokens have emerged as the next must-have collectible. Since the pandemic, more and more attention has been paid to the buying, selling and collecting of virtual goods. Brands can take advantage of this trend as well, through the use of NFTs.  In the past, people who wanted to show off their []