If you were asked to quickly name off all of the tools in your Martech stack that you actually use, could you do it? Chances are, over the years, your stack has become cluttered, with many tools overlapping and falling into disuse.
But before your martech stack can be optimized, it has to be implemented right. Taking the time to do this step the smart way can not only save you hours of time but money as well. In addition, it can greatly improve your productivity and allow you to focus on the marketing technology that delivers the greatest ROI to your business.
Let’s take a closer look at what needs to happen for proper martech implementation.
There are How Many Martech Suppliers?
Over 7,000. That’s a lot of suppliers and a lot of technology that you’ll need to sift through in order to understand what you need and what you don’t. Remember, you’re not just buying the technology, you’re buying the entire solution. That’s why it makes sense to look at suppliers who bundle service and support.
This allows you to get hands-on guidance to fully understand how the martech solution works and how to use it to the fullest. The best martech is the solution that integrates flawlessly with your other tools of choice and helps you define, measure, track, and reach your goals in a way that fits within your business operations, and not the other way around.
Implementation Across Departments
Keep in mind as well, that even though it’s martech, marketing may not be the only department using it. Customer service, IT, and perhaps other departments will likely play a role in implementation, at least at first, and if they’ll have an ongoing hand in the use and integration of the stack with other tools, it’s important that their input is considered as well.
The last thing you want is a solution that works great for marketing, but is cumbersome to update or difficult to use with other tools across other departments.
Resist the Urge to Throw it All Away and Start Over
A common knee-jerk reaction to martech implementation, especially if it has been neglected for quite some time, is to simply shove everything off the table and into the trash and begin again from scratch. But that could do much more harm than good. Instead, it’s better to concentrate on the area or implementation that could use the most help — where there’s waste or incongruencies in alignment with your marketing goals. Replacing outdated, slow or cumbersome tools with better options little by little allows you to course-correct rather than dumping everything and then finding out that key processes were tied to those old programs, and having to start from zero again.
Making small, incremental changes while still having the old solutions to fall back on as you continue to improve and swap out pieces of your stack ensures that no department or customers will be left hanging as you tweak and refine the implementation. This process also allows everyone to get acclimated to the changes rather than suddenly having to deal with them all on top of their existing workload.
Don’t Hesitate to Ask for Help with Implementation
Implementing a new martech stack, whether for a small segment of your overall marketing initiatives or as a complete overhaul is not an easy task, and it definitely isn’t one that you want to try to manage all on your own. Fortunately, that’s precisely why Workdom is here to help. Our advertising and marketing professionals have years of experience implementing and optimizing martech stacks to deliver the best possible results that fit your budget and your goals.
If your IT department is bogged down and you need fresh, innovative, and modern solutions to tackle today’s biggest marketing challenges, reach out to our experts today. We’ll consult with you in order to better understand your needs while helping you to select and implement marketing solutions that address those needs and scale with your business as you grow. Whether you’re a small business or a large corporation or at any level in between, count on the team at Workdom to help with seamless martech implementation across every touchpoint.
Reach out to us today to learn more about our comprehensive martech implementation and optimization services.
