If you’re wondering whether or not you should continue to optimize your site for the search engines in 2022, the answer is a resounding YES! However, as technology advances and both web pages and search engines become smarter, the things you can do to further optimize your pages become more technical, as we’ll see in [→]
If you’re not on the first page or two of Google, in the minds of your prospects, your business might as well be invisible. But although improving your search engine ranking can potentially increase your conversions and sales, it is a long-term strategy and the results won’t be visible overnight. Furthermore, it requires in-depth technical [→]
So you’ve built your website, laid out your content plan, and now you believe that all that’s left is to market it? Not quite. There’s still the question of optimization. But what exactly can you optimize in your business in order to grow and scale, and why should you invest in this vital part of [→]
Search engine optimization is as much art as it is science, and when you’re just starting out, it can feel like a daunting chore. While the fact is that you’re never truly “done” with SEO, there are things you can do to make the process easier and help rank your website higher – even if [→]