Love them or hate them, New Year’s resolutions are everywhere you look. And with so little time left until we shove 2020 out the door, the time is already here to make your business plans for January and beyond.
Oftentimes, we look back on the previous year and consider our triumphs as well as areas where we could’ve done better. We decide that this next year, we’re going to make an honest effort to improve. But what area should we focus on? Marketing encompasses so many different aspects and there’s so much involved that it can be hard to know where to start.
But there’s one thing in the midst of this tangle of overwhelm that’s as clear as day — you can’t just do nothing.
Here’s what we recommend:
Lose the Networks You Never Use
Remember Foursquare? How about StumbleUpon (now known as Mix)? Digg? As business owners, we, more than most people, are willing to experiment and test the waters on different social networks to see what resonates with our audience. But no one has time to keep up with them all.
Rather than trying to be all things to all people and spread yourself too thin, take this opportunity to really hone in on the social media and marketing channels you actively use, while cutting out the ones you don’t.
Contrary to popular belief, not everyone needs a board on Pinterest or to be streaming on Twitch. If that’s where your target audience hangs out, of course that’s the place you’ll want to be. But it’s better to be more tightly focused on the networks that you and your customers use rather than trying to be all things to all people.
Experiment with Social Media Ads
When you find an ad “formula” that works with your social media ads, you want to rinse and repeat it often. That’s understandable — who would want to change a running system? But at the same time, don’t be afraid to experiment a little too.
Zero in on what your audience really wants, rather than what you think they might want. Don’t just focus on how your product or service is better — give them an inside look, go into detail on the materials or ingredients or highlight the experts that make it great.
In other words, don’t be afraid to change things up a little to see how your ads perform. You may be surprised at what you learn as a result!
Step Outside of Your Branding Comfort Zone
Your brand has a very specific set of language associated with it. You could position yourself as witty or wise, clever or cool, elegant or eclectic. But you don’t have to stick rigidly to that set of guidelines. Keep in mind, they’re just that — guidelines. Sometimes it can be refreshing to break out of the mold just a little and take a step outside of your comfort zone.
And if you’re not exactly sure what your brand stands for (or what you want it to stand for), there’s no better time than the new year to reorient yourself on how you want your brand to be positioned and portrayed, and what you want customers to think of when they see your site and what you have to offer.
Refine Your Email Marketing Campaigns
With the holidays behind us, many people are recovering from the dreaded “email fatigue” of having so many holiday offers heaped on them. They’re just now digging out from under the onslaught, which means now is the perfect time for you to consider what types of campaigns will gently warm them back up to what you have to say and share.
This could also be a good time to tweak your email marketing design a bit — out with the old, in with the new!
Reconnect with Your Best Customers
Finally, take a moment to reconnect with your best customers. Thank them for their business, their social shares and their support. Remember, you wouldn’t be where you are without them. So here’s a heartfelt thank you from everyone at Workdom to all of our clients, past, present and future. We appreciate you!
And if this list of business marketing resolutions has you feeling like you’ll drop it like a bad habit by the second week of the month — fear not! Our senior advertising professions can help you get on the right track with your marketing and promotional plans, and can help you create high-converting campaigns that get results. Contact us today for more information!