When it comes to revenue generation, the B2B SaaS world is still trying to find its rhythm. After all, marketing strategies for B2B can involve completely different approaches than the B2C world, and SaaS itself is relatively new. Traditional marketing methods won’t work here, so much of the time, B2B SaaS companies are forced to forge their own path ahead.
However, you’re not completely alone. There are some marketing strategies that work just as well for B2B as they do for B2C, and they work even better for the SaaS industry. That means you can put these marketing initiatives into effect right away and start seeing impactful, measurable results.
Ready to learn what they are? Let’s jump right in:
You already know content marketing is important, but as part of a revenue generation plan, you should actively have your marketing team looking to repurpose, update and create content in various formats for use on a variety of platforms, each one tailored to fit that specific audience’s needs.
And we’re not just talking about blog posts, but all forms of content, including videos, social media posts, charts, case studies and even testimonials. Take stock of all the content you have and decide what needs to be updated, refreshed and repurposed and how. You’ll likely find you have more content that you can market with than you anticipated!
Performance or paid marketing. This involves paid advertising where you only pay when the user takes an action, like clicking on a link. The key point to remember about performance marketing is that every type of ad has different audiences, reach and cost. It’s important to keep a close eye on both your spending and how well your ad is performing, since otherwise, performance advertising can quickly turn into a money pit!
Your B2B SaaS should have a variety of different campaigns going concurrently to attract different types of users at different stages in the funnel. This would include those who haven’t heard of your brand, as well as those who are comparison shopping between you and a competitor, and much more. With campaign marketing, you’ll need to have clear objectives and a plan in place (as with all types of marketing) and be adaptive to trying out and testing new things.
Campaign marketing’s overarching goal is to persuade people to take the action you want them to take, so as you test and tweak your ads, be sure to make them convincing, interesting and engaging and cull underperforming ads so as not to waste money.
Don’t Hesitate to Reach Out for Help!
It’s a tall order to fill and a lot of flaming hoops to jump through in order to prepare and launch marketing campaigns that drive reliable revenue for your B2B SaaS business. But that doesn’t mean you have to do it all alone!
Contact the advertising experts at Workdom today to learn more about our variety of targeted marketing, design and content services. From world-class copywriters to award-winning designers and marketers, we have the skills and experience to transform your to-do list into your DONE list.
Reach out today to learn more!