You pour yourself into your work, but did you know that when it comes to your website design, it can actually present itself as a window into your personality? You may not realize it, but your choices for everything from layout, to colors, to typography all carry a little slice of your personality with them. And that creates a perception among your target audience about your business, your work, and even you. Here’s what it’s telling them:
Color Choice: A Rainbow of Perceptions and Possibilities
Color symbolism is rooted in our society from the moment we enter this world. Even as we grow, the colors around us are meant to teach us and evoke emotions. Brands use this to great effect, with well-known companies like McDonalds employing happy colors like yellow and red to appeal to children. Meanwhile, corporations tend to leverage more refined shades of green or blue to project an image of stability and security or even innovation and growth.
Blue – Using blue in your color scheme can mean you’re an independent thinker who values artistic freedom and expression. You may also have an affinity for new technology and wholeheartedly embrace innovation.
Green – Green can signify money, growth, luck and fortune, and together with blue is one of the most common colors used in corporate color schemes. A favorite of startups, using green on your website shows that you’re a free thinker who is all about moving up, even if you have to start small.
Red – Red is a powerful color and is often favored by companies that want to communicate speed, strength and fortitude. Using red can be a sign of unwavering commitment, stability and solid reliability. It has a certain edginess and “fire” to it that softer, more muted colors do not.
Orange – Not quite as temperamental as red, using orange in your color scheme usually signifies that you march to the beat of your own drum. You’re unabashedly unique and you see the world in a different way. Your creativity and perspective are highly valuable in a world full of also-rans.
Yellow – Bright, cheerful and prosperous, people who choose to add a dash of yellow to their color scheme are full of energy. They can have what we consider a bubbly personality and love to be the center of attention. You’ve got a lot of great skills and valuable knowledge to share with the world, and yellow makes sure they know about it!
Purple – Like orange, purple isn’t used as often in color schemes, but when it does, it truly pops. In ancient times, purple was a color reserved for royalty. Even today, it showcases someone who is unafraid of their critics, who knows their worth and value, and who has impeccable taste.
Pink – Decidedly feminine, pink is soft, subdued and gentle. Owners which choose pastel pinks for their sites tend to also evoke these qualities, while a bolder, “hot” pink denotes a more rebellious flair.
Like it or not, your website’s color scheme plays a large role in how your business is perceived. Depending on who you target audience is, this can be skewed for or against you. For example, a corporate brand may be projecting a personality that’s too stuffy or “set in its ways”. There’s a fine line between valuing tradition and staying true to a classic and appearing to be old-fashioned to the point where the brand seems to eschew innovation.
Typography Choice: You Are What You Write
What you write on your website is important, but how it’s portrayed is also just as important. Typography online matters more than you might think. Fonts can be divided into two camps, the serifs, which are fonts that have bars on them (like Times New Roman, Courier and the like), and the sans-serifs, which are fonts without any kind of “feet”, like Arial and Helvetica.
Most typography experts will tell you that serif fonts are better for the written word (like on pages of books) while sans-serif works better on screens, including mobile devices. However, many designers choose to break the mold in this case and employ vivid, interesting and unique typography on their websites. From quirky and fun to large and impactful, the fonts you choose to announce your business to the world and build a relationship with your clients can make just as much of an impression as the colors you choose for your brand.
Layout and Perception
Can the layout of your site really reveal something about your personality? Absolutely. For example, if your site tends to follow the common theme of a large hero shot with a call-to-action, followed by predictable sections for things like your services, your team and so on, then you’re more likely to follow convention and stick to what’s tried-and-true rather than venturing off the beaten path on a whim.
Conversely, an unusual pattern or approach to layout shows that you throw convention to the wind, and prefer to make your site an appealing adventure for those free-spirited individuals who view websites as works of art in addition to forms of communication.
The bottom line is that unlike a rigid personality test, there’s no set rule in web design on what colors, typography or layout to use as all industries and all customers are different. But if your site is looking a bit dusty, outdated or needs more than just a fresh coat of paint to spruce it up, why not reach out to us at Workdom and learn more about how we can help you?
What is it about your site that you feel needs the most attention right now?