When it comes to marketing your cryptocurrency or NFT, you need a foolproof way to generate excitement and interest and then hold onto that interest over time.
People who are interested in cryptocurrencies understandably have a finger on the pulse of the next big thing, and if you want to make sure that your crypto offering is it, try any or all of these three strategies to keep your brand front-of-mind with your prospects.
Build Up Massive Anticipation and Sustain It
Easier said than done, but anticipation and hype are the key to adoption of your crypto product.
There are plenty of calendars and alert programs out there that people can sign up for in order to stay in the loop, including:
- ICO Countdown
- CoinMarketCal and
To name a few.
Aligning your launch with these systems also gives would-be adopters a roadmap to see what sort of updates you’re working on, when things are scheduled to go live, and what the next steps are.
Crypto launches can be looked at similarly like hugely popular series on streaming networks. People can’t wait for the next installment, and for some time, it’s all they talk about. Keep hold of that momentum and excitement and get your audience energized every time you post about your crypto release.
Use Referral Programs to Spread the Word
Among the best ways to increase conversions and customer retention is through the use of referral programs. Let’s face it, if a friend really wanted you to try something, you’d be more likely to try it just because they said so, right?
With referral programs, both the person doing the referring, and the one who is referred get a little something for spreading the word. In the cryptocurrency world, you’ve likely seen major players like Coinbase and Binance leverage these types of programs to help bring in new users through word of mouth.
There’s a reason why even big companies like these are involved – this cryptocurrency marketing strategy works!
Leverage the Popularity Airdrop Tokens
Airdrop tokens are an excellent free way to increase exposure to your crypto product by giving away free tokens to those who sign up. Not surprisingly, people can’t resist free, and Airdrop tokens are one of the most popular ways to generate buzz about your release.
Along with the fact that people can’t resist free, there has been an increasing prevalence of Airdrop scams, so although this marketing strategy isn’t used as frequently as it used to be, it’s still welcomed by many people who are interested in crypto and are looking to spread the word or get in on the ground floor of what they hope is the next big thing.
If you want to take advantage of this strategy, be sure to check out crypto-specific airdrop sites like AirDrops Alert.
BONUS Strategy: Don’t Forget These Tried and True Methods!
Although many of these methods are somewhat new and unique, tried-and-true methods can work just as well in marketing your cryptocurrency. For example, social media and email marketing are two proven methods for generating hype and interest that consistently work time after time.
The important thing to keep in mind when it comes to developing a cryptocurrency marketing strategy is that you work with a company that understands your unique offering, your audience, and how the two are tied together. This allows you to get the best possible results for your investment
To learn more about cryptocurrency marketing, contact the professionals at Workdom today. Our knowledgeable, proven strategies can help amplify your crypto offering, product or service in a way that gets attention and gets engagement. Reach out to us today!