Why “Online Marketing” is Easier Said Than Done

When you think of online marketing, a slew of exciting ideas come to mind. There’s paid advertising, organic SEO, social media, remarketing, landing pages and so much more.

It’s easy to say that you’re going to start getting involved in all of these initiatives, but, as with many worthwhile tasks, it’s not that simple.

The truth is that with online marketing, the more you learn about a particular type of marketing, the deeper you get into it, the more you see that needs to be done. Pretty soon, your to-do list of things like “Marketing on Facebook” or “send out emails to prospects” becomes broken down into smaller and more numerous tasks, like “adjust ad campaign budgets” and “segment list into customer groups”.

It’s No Wonder that So Many Businesses Fall Further and Further Behind on Their Marketing!

That list of exciting new things to try out and test? It has suddenly become a giant weight on your shoulders. And it’s getting bigger every day.  And, like anything worth doing, over time, things will change. Customers’ preferences and tastes change.  New trends come to the forefront. And all the while, there are your competitors, looking for new ways to maintain their competitive advantage.

Let’s face it, online marketing isn’t easy, no matter how many guides you read or videos you watch, it’s understandable that it can leave you with more questions than answers. In the midst of all of this, it’s not surprising that so many businesses step back from the cacophony, throw their hands in the air and say:

“I give up!!”

It’s easy to feel overwhelmed. Especially because it’s not possible for any one person to be a total expert in every single online marketing field. Most importantly, you’re not alone!

In these cases, it can be helpful to reach out, even temporarily, to clear out the clutter. There’s a lot of noise in online marketing, and it’s easy to get lost and go off on a tangent and end up very far from where you started. In addition, online marketing has many branches, so it’s possible you can start on one track, and get completely off in a different direction with nothing to show for it.

It all sounds very frightening, and this post isn’t meant to make you stop online marketing activities altogether, but rather approach them with a concrete goal in mind. If you want to start advertising on Facebook, but you need some help, start by learning what types of ads convert best in your industry. Learn how to set an appropriate budget. Test and track your results and don’t be afraid to refine.

If you need a hand, look no further than Workdom. Our online marketing experts can help you focus on the goal and provide the perfect amount of support so that you get things done without the overwhelm and that feeling of being scatterbrained and spending too much energy on menial things.

Through our on-demand marketing services, you can have as much or as little marketing support as you need. And not just for social media, but also blog posts, email marketing, video marketing, social media and much more. Reach out to us at Workdom today and learn more about how we can help you!


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Disclaimer: This post is for general information purposes only. It does not constitute investment advice or a recommendation or solicitation to buy or sell any investment and should not be used in the evaluation of the merits of making any investment decision. It should not be relied upon for accounting, legal or tax advice or investment recommendations. This post reflects the current opinions of the authors and is not made on behalf of Workdom or its affiliates and does not necessarily reflect the opinions of Workdom, its affiliates or individuals associated with Workdom. The opinions reflected herein are subject to change without being updated.